Choosing between Shopify Plus and Shopify Advanced depends on your business size, growth goals, and operational needs. Here’s a breakdown to help you decide:
Shopify Advanced
Cost: $399/month or $299/month with annual billing.
Best for Growing Businesses: Ideal for businesses scaling up but not yet at the enterprise level.
Key Features:
- Advanced reporting and analytics for better decision-making.
- Lower transaction fees (2.5% with Shopify Payments).
- Support for up to 15 staff accounts.
- Custom shipping rates and multi-currency support for international sales.
Key Differences:
Shopify.com
Feature: Shopify Advanced Shopify Plus Monthly Cost $399/month $2,300/month+ Staff Accounts 15 Unlimited Customization Moderate Extensive (API, Scripts) Support Standard 24/7 Priority with Account Manager Automation Tools Limited Shopify Flow, Launchpad Global Selling Multi-currency support Multi-store management
Shopify Plus
Cost: Starting at $2,300/month.
Best for High-Volume Enterprises: Designed for large-scale businesses or those experiencing rapid growth.
Key Features:
- Fully customizable checkout with Shopify Scripts.
- Unlimited staff accounts and multi-store management.
- Exclusive tools like Shopify Flow (automation) and Launchpad (event scheduling).
- Dedicated account manager and priority 24/7 support.
- Negotiable transaction fees for high-volume sales.

Which Should You Choose?
- Choose Shopify Advanced if you’re a growing business needing advanced features without the enterprise-level cost.
- Choose Shopify Plus if you’re a high-growth or enterprise business requiring advanced customization, automation, and scalability.
Evaluate your sales volume, customization needs, and growth trajectory to make the best decision for your business.
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